I love his view on commercials, tho it seems the rest of the world has changed their opinion. "...I don't sing for Pepsi. I don't sing for Coke. I don't sing for Bud, it makes me look like a joke...". Now all of the old rebel bands have changed their minds and view commercials as a way of getting more money and mileage from a song. It had always been taboo. Now Clapton is on a commercial. The Who, the Stones, Zeppelin, Lennon and the Beatles. None of them would've done this 20 years ago. "...The times they are a-changin'...".